
One of the strongest opportunities for your business can be found through sports. After years of hosting events, getting fans in their seats, building brand experiences and creating a compelling story, we know the business of sports. As our company evolved, we identified a unique marketplace to turn sports fans into brand fans through events, strategy and creative.
EVENTS
The attention to detail in an event will reveal itself quickly. You can’t fake it till you make it when it comes to event production. We handle every element of the event from start to finish so you don’t have to. No i’s left undotted or t’s left uncrossed here. We create an experience your fans will talk about.

Never Too Old for Gold
2017 National Senior Games Brings 10,532 Athletes to Birmingham with Stories to Tell
The Inaugural Championship: Mission Accomplished
Bringing to life a Korn Ferry Tour tournament two years in the making.
STRATEGY
We understand what it takes to win fans. You need to know who you’re talking to and how to reach them. When it comes to connecting with an audience through the platform of sports, we’re on your team. Creative without strategy is crowd noise. We’re here to help you deliver an insightful message to the appropriate audience the right number of times.
CREATIVE
Innovative and strategic creative is how you cut through the crowd and leave a lasting impression on your audience. It’s how fans find an opportunity to identify with and make meaningful connections with your brand. Knight Eady’s diverse expertise in creative, when combined with game-winning strategy, is your secret weapon to strengthening and growing your audience and telling your brand’s story.

GIVING STUDENT-ATHLETES AN INCREDIBLE EXPERIENCE
How Knight Eady helped the SEC create “the fun room” at SEC Media Days