Each school had a different look and feel, causing a lack of cohesion across the district. Additionally, the color schemes varied, leading to inconsistency in branding and a fragmented visual identity. These discrepancies made it difficult for the schools to present a united front and leverage the full potential of their branding. The district needed a comprehensive rebranding strategy to update their logos and standardize their visual elements, ensuring a consistent and contemporary appearance across all schools.
Our team began by conducting in-depth research and consultations with stakeholders from each school to understand their unique identities and aspirations. We aimed to create logos that were not only modern and visually appealing but also reflective of each school's character. For Creek View Elementary, Meadow View Elementary, Thompson Intermediate, and Thompson Middle School, we developed new logos that incorporated unique design elements for each school while at the same time creating cohesion across the school system. We also standardized the color palette across the district, ensuring all visual materials, from uniforms to letterheads, adhered to a consistent branding guide.
The rebranding project resulted in new, cohesive logos that unified Alabaster City Schools' visual identity, providing consistency and a modern look across the district, leaving the client highly satisfied.
Photo courtesy of Shelby County Reporter/Noah Wortham
