The Net Return Rebrand

What we did:
Brand Identity, Marketing Analytics, Campaign Planning, Graphic Design, Website Design, Video Production
The Net Return, the industry-leader in golf and multisport nets, has achieved success over the past 15 years due to its high-quality products and stellar customer service. However, its brand and marketing efforts have not kept pace with its product excellence. The Net Return established a comprehensive agency partnership with Knight Eady to elevate their brand and marketing across the board.
The problem
Despite its strong product reputation, The Net Return faced significant challenges with its branding and marketing.

The brand's visual identity, including its logo, was outdated and failed to reflect the modern, high-performance nature of its products and move towards the modern golfer. The marketing content was dated and inconsistent, leading to a disjointed brand presence. Additionally, the marketing plan lacked organization and strategic direction, hindering the brand's ability to effectively engage with its audience and capitalize on new opportunities.

The Game Plan
To address these issues, we embarked on a comprehensive rebranding project for The Net Return.

We began by defining clear goals and crafting a cohesive marketing plan to guide all future efforts. The rebrand included the development of a modern, dynamic logo and symbol and a visual identity that better represented the brand's innovation and quality. We also overhauled the company's online presence, creating a new Shopify website that offered a streamlined, user-friendly shopping experience on both desktop and mobile. This site was designed to improve customer engagement, increase conversions, and support the brand's growth objectives. Throughout the project, we ensured that all marketing materials and strategies were consistent, organized, and aligned with the brand's new identity.

The Result
The New Net Return

The rebranding and marketing overhaul resulted in a modern brand identity, a new website, and a significant increase in both site visitors and total sales.

"The new logo is sick.”
Bryson DeChambeau
2x U.S. Open champion
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