The brand's visual identity, including its logo, was outdated and failed to reflect the modern, high-performance nature of its products and move towards the modern golfer. The marketing content was dated and inconsistent, leading to a disjointed brand presence. Additionally, the marketing plan lacked organization and strategic direction, hindering the brand's ability to effectively engage with its audience and capitalize on new opportunities.
We began by defining clear goals and crafting a cohesive marketing plan to guide all future efforts. The rebrand included the development of a modern, dynamic logo and symbol and a visual identity that better represented the brand's innovation and quality. We also overhauled the company's online presence, creating a new Shopify website that offered a streamlined, user-friendly shopping experience on both desktop and mobile. This site was designed to improve customer engagement, increase conversions, and support the brand's growth objectives. Throughout the project, we ensured that all marketing materials and strategies were consistent, organized, and aligned with the brand's new identity.
The rebranding and marketing overhaul resulted in a modern brand identity, a new website, and a significant increase in both site visitors and total sales.
