As we close the chapter on another remarkable year, we find ourselves reflecting on the highs and lows, the victories and challenges, and the defining moments that made 2024 unforgettable.
This year brought new clients, exciting projects, and opportunities for growth—alongside challenges that pushed us to innovate and learn. We are deeply grateful to those who partnered with us, walking alongside us as we navigated uncharted waters and embraced bold risks. Your trust and collaboration are the foundation of everything we do.
In 2024, we’ve embraced exciting new opportunities with the launch of events like Corporate Challenge Chattanooga, SEC FanFare, the Space Race, Bama in Boutwell, the CUSA Tournament, and the Camellia Cup. At the same time, we’ve seen incredible growth and success with some of our annual staples, including the Birmingham Corporate Challenge, Elevate the Stage, and the C.M. Newton Classic.
Our creative and strategy teams have also taken on expanded roles, supporting key partners including the SEC, City Gear, Hibbett, Noah Basetball, The Net Return, Shipt, and Alabaster City Schools. Their vision and dedication have elevated the work we do, ensuring that our partnerships continue to thrive.
As the year draws to a close, we’re reminded of the profound impact sports can have—both on and off the field. In 2024, we were honored to give back, donating over $86,000 to regional nonprofits including Children’s of Alabama, Birmingham Promise, the ZeroZero Foundation, Big Brothers Big Sisters of Chattanooga, Marshall Space and Flight Center, AM3N, Breakthrough Birmingham, College Choice Foundation, and Community of Hope Health Clinic.
These contributions reflect who we are as a company: one that believes in the power of sports to inspire change and strengthen communities. If you’re looking for ways to give this season, we encourage you to explore and support these incredible organizations making a difference in the neighborhoods we call home.
Lastly and most importantly, we want to express our extreme gratitude to the incredible people who make Knight Eady thrive. Eleven years strong, it’s our team’s dedication, passion, and hard work that have shaped our journey. Here’s to them—and to a bright future ahead.
Happy Holidays!
