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Hibbett Sports

Knight Eady is proud to partner with Birmingham based Hibbett Sports as their marketing and activation team at the University of Alabama throughout the 2016 football season. Hibbett secured a prime spot outside of the stadium near Walk of Champions and hired Knight Eady to design and implement a unique and engaging fan activation. The set-up includes an autograph session with former Alabama football players, a photo opportunity that transposes fans on the cover of an Alabama football program to share on social media, a chance to create a wish list of Hibbett swag items, and the opportunity to take home an Alabama shaker off of a giant shaker wall, with the chance to win a gift card, too! Knight Eady was responsible for the design and layout of the event space and all equipment involved, and will provide the staff to execute the set up, activation, and break down each week. Knight Eady aims to serve as the best advocates for Hibbett each week and will work towards accomplishing their goal of attracting Alabama fans to interact with their brand, creating a unique touch point, and encouraging more customers to sign up for their MVP program. Knight Eady loves working to re energize brands like Hibbett by creating an experience that will cultivate engaging relationships with their fans through the use of sports.

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