MaKE a Difference

by | Wednesday, April 1, 2020

At Knight Eady, we strive to make a difference through sports. Although we won’t see one buzzer-beater during March Madness this year or hear the roar of the crowds on the 18th green in Augusta, we still believe we can use our brand promise to make a difference and we see this magic taking shape in a new way with many of our clients and partners.

With the sports world at a halt, many brands are shifting their business models to adapt to this new normal of remote work and social distancing. In doing so, they are searching for new ways to provide value to their customers, while also finding ways to serve their community and make a difference in a time of uncertainty and difficulty for many. In the past three weeks, we’ve seen company after company adjust their entire business model in order to continue to serve us during this global pandemic. Restaurants offering to-go meals, bars building cocktail kits for curbside pickups and gyms sharing at-home workouts. The list goes on. Although our community is physically separated, it’s through companies and organizations like these that help us stay (socially) closer than ever.  

At Knight Eady, we strive to make a difference through sports. Although we won’t see one buzzer-beater during March Madness this year or hear the roar of the crowds on the 18th green in Augusta, we still believe we can use our brand promise to make a difference and we see this magic taking shape in a new way with many of our clients and partners. While you may not be able to attend a Knight Eady event this spring, we wanted to share all of the great ways you can support many of the brands who mean a lot to our team. These companies are important to Knight Eady for many reasons and they are finding new and innovative ways to share their message, provide for their communities and still thrive as a company. If able, please help us support and promote these friends. 

  • Tune in to Nexus Fitness, member or not, for easy access to not-so-easy at-home workouts. They give you weighted, non-weighted and endurance options each day that can easily be done from your living room, driveway or back yard. Plus a mobility workout each Sunday and tips from their on-staff nutritionist. Join the community on their Instagram page as they share your progress and successes each day. 
  • Donate to the Lutzie 43 Foundation in lieu of it’s Auburn Weekend that was originally scheduled for April 18th. Each year at Auburn Weekend, the Foundation sets out to raise money and share their mission to hundreds of Auburn students. 
  • Purchase gift cards or products from Wheelhouse Salon. Wheelhouse is a locally-owned salon, with multiple locations around the southeast. They are seeking support to sustain their stylists and they’re asking their customers to purchase a gift card for a future visit. I think we can all agree that a “treat yourself” experience like the one you’d get at Wheelhouse is a must for your first day out of quarantine. 
  • Shop online at Hibbett Sports. Hibbett has recently shut down all of their physical locations so they are relying on their online stores to move the needle. They’re now offering free shipping, 90 day returns and curbside pickup ready in 90 minutes or less! 
  • Donate monetarily or give your old bike to Redemptive Cycles. For seven years, Redemptive Cycles has been providing free and low-cost bicycles and bike repairs to homeless and low-income residents in our community. Their Earn-A-Bike and Sliding Scale Repair programs allow access to affordable and reliable transportation for those that need it most, giving people independence and access to employment. In these unprecedented times of economic uncertainty, their mission is more relevant than ever. They continue to offer these programs as transportation is considered an essential service at this time and many essential workers are low-paid.
  • Stay active with Birmingham Corporate Challenge, an adult-field day allowing the corporate community of Birmingham to show their competitive sides again, while also building company culture and networking with other businesses of Birmingham. Follow along on Instagram and post a short video of yourself doing the weekly “Corporate Challenge of the Week” to spread positivity and promote health and wellness around your community. The Birmingham Corporate Challenge has been rescheduled for August 22nd and there’s still time for your company to get involved!  
  • Join the 2021 Elevate the Stage email list to stay up-to-date on all things Elevate. Elevate the Stage is a neutral-site gymnastics meet coming to Toledo, Ohio and Huntsville, Alabama in 2021 for college and JO athletes.
  • Participate in the Birmingham Autism (virtual) 5K and Walk. Throw on your best blue to share Autism Awareness and go for a walk outside, visit a park, walk on a treadmill or say hello from your couch, just make sure to share your photo on social media with the hashtag #AutismAcceptanceAL.