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Border Wars showcase includes top-ranked high school basketball programs from Alabama and Tennessee
The second annual Border Wars Showcase will be held Jan. 30 at Mountain Brook High School. This second-year event will feature three of the top high school basketball programs from both Alabama and Tennessee. The field includes Spain Park (Ala.), Mountain Brook (Ala.), J.O. Johnson (Ala.), Brentwood (Tenn.), Blackman (Tenn.) and Christ Presbyterian Academy (Tenn.). The six teams ...
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Thoughts on Company Culture
Company culture has become a common vernacular used by leadership and recruiting among all different industries because it is an intangible offering that young people searching for jobs crave and expect to find. While companies are starting to place an importance on culture, it will always be difficult to create and deliver consistently and genuinely. And, as I mentioned in my earlier ...
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2015 Steel City Invitational features 2015 state champions and top players
Knight Eady has announced the participating teams and the first-round matchups for the third annual Steel City Invitational. The event will take place Dec. 19, 21 and 22, and features 12 teams from across the state of Alabama including four 2015 AHSAA Basketball State Champions, and an additional five of the 2015 AHSAA Basketball State Finals participating teams. “The Steel City ...
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Why Your Brand Should Build A Relationship with Sports
Marketing, at its core, is an effort to develop, build and sustain a positive reputation so that it attracts support from a specific audience in the marketplace. In this industry, we go to insurmountable lengths to break through the clutter of messages brands send to reach our consumers and gain their support and their loyalty. The rationale as to why brands should partner with sports goes beyond ...
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Intersection of Sports & Storytelling
At Knight Eady, we take a lot of pride in telling our story, because we believe it helps others understand where we came from and serves as a reminder to us about the progress we have made. Telling our story also opens up opportunities for people to connect and identify with us and gives our company some character and depth by being vulnerable and honest. I love getting to know people, companies, ...
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How evolutions in technology influence marketing
Technology is helping consumers get excited about products and brands. It is helping marketers break through the noise and connect with consumers on an intimate and deeper level. As social and digital platforms continue to evolve, the development of new technologies enables us to better reach the people we want to reach and speak to them in a meaningful and impactful way. How are these new ...
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A Knight Eady Xperience
Are brands still relevant? This million-dollar question has left marketers and advertisers wondering what it takes to show their brand’s purpose and remain significant in the eyes of their consumers. Changing demographics and cultural shifts have required brands to seek unique and innovative ways to develop lasting and mutually beneficial relationships. Companies must authentically engage with ...
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Leadership Lunch & Learn with JW Carpenter
We are consistently growing and increasing our workload at Knight Eady with new and exciting partnerships, and we are also busy planning for an upcoming celebratory party. However, we still place a great emphasis on our culture and hold ourselves accountable for keeping this a priority. Our retreat at the lake at the end of August was a great opportunity for us to re-focus on our ‘WHY’ and ...
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Meet our new intern, Samantha!
Knight Eady is thrilled to welcome Samantha Sanders as our Fall 2015 intern. She will spend her time in the office this semester helping the marketing and communications team in preparation for our upcoming events. Check out a little more about Samantha below! Hello! I am Samantha Sanders, and I am the fall public relations and marketing intern with Knight Eady Sports Group. I am currently a ...
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Next Level Hoops Fest once again features eight top national high school basketball programs
NASHVILLE, TENN. – The second annual Next Level Hoops Fest will once again feature eight of the top high school basketball programs in the country. The tournament will be played December 28-30, at Christ Presbyterian Academy in Nashville. The eight teams participating in the three-day tournament will provide some of the most competitive high school basketball in the Southeast. Each of the ...
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