The Super 7 Football State Championship is one of the premier events of its kind throughout the country. Rotating annually between Auburn and Tuscaloosa, the three-day event crowns champions in seven classifications and draws over 60,000 fans. Knight Eady took the event to a new level in 2014 with improvements in brand exposure, athlete experience, and fan engagement. Knight Eady raised the value of AHSAA corporate sponsorships by creating an original field design with new AHSAA marks and improved sideline signage to provide both in-venue and television exposure for the sponsors. The student-athletes not only gained memorable experiences through championship competition, but were also given a collegiate-level experience through an enhanced press conference environment and takeaways such as the championship hats. Fans engagement was taken to a new level through the addition of fireworks after the evening games and greater social media interaction. Knight Eady developed a brand new website for the event and generated buzz and excitement in the weeks prior though sponsor branded brackets released weekly leading up to the championship.