Hibbett | City Gear is a company that has been rooted in the Birmingham community for over 75 years, yet those who live and work within the city are still unable to name Hibbett | City Gear as a local brand. Despite efforts to show that the company is Birmingham-headquartered and actively hiring at the Store Support Center and Distribution Center, Birmingham natives still relay the “We’re Hiring” messages to in-store, entry-level positions.
Additionally, of those indicating interest to work for Hibbett | City Gear, the largest group were current students, followed by upper and mid-management level professionals.
Along with these Hibbett | City Gear-focused questions, the survey also captured valuable insights regarding their entertainment preferences, employment motivations and advertising recall. Music, television, and books were the highest ranking entertainment options. Expected compensation, work/life balance, and location scored the highest in employment motivations. Additionally, visiting a store, a commercial on television, and an advertisement on social media were listed as the most-likely places a respondent would remember a brand’s message.
